Wednesday, November 07, 2007

There's been a lot of brouhaha over Radiohead releasing In Rainbows themselves with a "pay what you want" strategy -- with both artists and consumers weighing in on both sides of the spectrum of approval.

But we all know how record companies feel, and what I see as their latest ploy to highlight that 62 percent of fans paid nothing illustrates that they still don't get it.

I like the people at our record company, but the time is at hand when you have to ask why anyone needs one. And, yes, it probably would give us some perverse pleasure to say 'fuck you' to this decaying business model.

Thom Yorke, in Time

Everyone knows big bands like Radiohead make their money from touring and merchandise, not record sales. My understanding is that the record company, however, makes a killing off the artist from various rights to, and marketing, packaging, and distribution of, an album that will just get downloaded by many anyway.

What Radiohead did themselves is the kind of marketing that is gold, plus everything about this album is theirs to do with what they wish. I'm so excited to see where this goes, especially with everyone from copyright Nazis like Prince to more flexible artists like Bowie expressing interest.

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3 Comments:

Blogger Willard said...

Radioheads music passed through the torus convergence cone and is now dissipating into the divergence cone into a new meaningful matrice..Where each individual particle is finding a twin to spin perpetually in a superconductive dance of truth.

The Butterfly has landed.

November 7, 2007 at 6:50:00 PM PST  
Blogger Ammie said...

I liked the new record too. :)

November 7, 2007 at 6:54:00 PM PST  
Blogger Willard said...

I havent heard it, but I like the idea of it. Or the distribution technique rather.


So does a guy I work with named Darrin. And he's from New Hampshire.

November 7, 2007 at 7:48:00 PM PST  

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